Dolce&Gabbana opens a new brand center in Diriyah, Saudi Arabia—an innovative brand center that redefines the luxury retail experience. Nestled in the prestigious Bujairi Terrace, the new space seamlessly integrates Italian elegance with the rich heritage of Najdi architecture.
The new boutique in the heart of Diriyah
Spanning 1,500 square meters, the Diriyah boutique is one of the largest Dolce&Gabbana stores in the world, showcasing the full range of collections: Clothing and Accessories, Fine Jewelry and Watches, Beauty, Dolce&Gabbana Casa, and Lifestyle collaborations. A refined balance of lighting, structure, and space layout enhances the overall experience.
The location offers a modern interpretation of traditional Arab architecture, seamlessly integrated with the natural landscape and historical context. The design draws inspiration from the history of Diriyah, particularly the traditional Najdi architecture of the At-Turaif district, a UNESCO World Heritage site, and the concept of desert tents, which have long symbolized social spaces central to Saudi culture.
DG Caffè: a space of conviviality
At the heart of the location lies the café, now reimagined as the new DG Caffè. Centrally located within the space, this area features a ceiling framed by a striking golden mosaic, evoking the desert tents—symbols of Saudi hospitality and the deep connection to the sky.
With its welcoming and relaxing atmosphere, the café offers a place to enjoy a pleasant break, serving Italian coffee and Arabian tea, blending the culinary traditions of both countries. It provides visitors with a tranquil oasis, enhancing the overall experience of shopping in a unique setting.
The Beauty area, including to Fragrances, Velvet, and Make-up Collections, invites visitors to embark on a journey through Dolce&Gabbana’s beauty universe. From make-up corners to a striking video wall, every detail embodies the brand’s signature values. Guests are encouraged to discover Italian essence in every offering, from exquisite packaging to evocative fragrances, culminating in a unique sensory experience. Additionally, a dedicated Make-up Room for a bespoke consultation is available by appointment.
Sharing values, traditions, and craftsmanship
The new brand center goes beyond the concept of a boutique: it is a fusion of craftsmanship, tradition, and innovation, blending Italian and Saudi cultural and social values. The space reflects a shared commitment to preserving cultural heritage while offering visitors a unique experience.
The new Dolce&Gabbana brand center at Al Bujairi Terrace, Diriyah
Experience a unique fusion of Italian and Saudi cultures.
