For the Milan boutique Gwenael Nicolas, founder of the Curiosity Architectural Studio, was asked to interpret the different souls of Dolce&Gabbana and to bring them to life with technological and creative spirit in one of the most prestigious 19th century aristocratic palazzos of Milan. The space blends baroque style and the sleek simplicity of modernism: this contrast becomes the ideal scenario for appreciating the sophistication of each garment and accessory on display. The white ceiling, reminiscent of the ‘60s, features lighting that illuminates the collections on display, making each garment unique and defining a strong contrast between the green marble and onyx. The lava stone floors are a classic Dolce&Gabbana element. The ceiling on the top floor blends technology and classicism: three-dimensional metal panels create a pattern and descend with an automated mechanism to form special rooms within the space.
The 1,600 square meters boutique has two floors for the womenswear collections, accessories, fine jewellery and watches, and one floor is dedicated to menswear. An imposing green marble staircase leads to the first floor, which is dedicated to menswear, and to the second floor that is home to eveningwear and jewellery. Green and onyx marble dominate the space, covering the floors and walls in two different shades of the colour and blending with the precious stucco reminiscent of the motifs used for Verdi opera sets. Large mirrors and gilded baroque furnishings are stunning elements that make an impact in the rooms.