During the Salone del Mobile in Milan (4-9 April 2017) the architects- protagonists of this new age of retail and students from Istituto Europeo di Design (IED)- the minds of future architectural projects were invited in Palazzo Labus of Corso Venezia to meet and ask questions on the future of these projects that will make Dolce&Gabbana stores one of a kind.
The Palazzo Labus is home to Dolce&Gabbana’s Alta Sartoria– solely dedicated to men’s high fashion. The entire building, in the heart of Milan, is rich with frescoes and decorated ceilings with damasked walls, its interior furnished by unique designers such as Gio Ponti, Ettore Barovier and Ignazio Gardella. As the students swarm into the building their jaws drop and their eyes shimmer with all the beauty around them, heightened even more at the sight of the architect’s plans for the new boutiques.
Luxurious yet unconventional: Dolce&Gabbana’s strong identity will continue to evolve in this radical approach to its boutiques which will reflect a combination of strong innovation whilst staying rooted in its identity.
To discover more on the projects with the architects and their studios we organised a Q&A with Steven Harris of Steven Harris architects, Eric Carlson of Carbondale and Julien Rousseau of Fresh architectures. Stay tuned to discover more!