Do you have a special connection with the location of the new stores?
Our approach for connecting to each of the three stores varies based on the unique characteristics that each location shares with Dolce&Gabbana.
For Venice, a city of culture and tourism, we create a remarkable historical destination by restoring the façade and four exceptional rooms to their original condition. In sharp contrast, the non-historical spaces are treated in a contemporary manner with traditionally venetian crafted materials including glass and stone mosaics, Murano glass features, silk Damask fabrics and Italian marbles.
For Beijing, the Chinese traditional colours and materials are fused with the Italian opera to create a theatrical sense of drama and discovery. A monumental draping curtain façade of solid stone followed by layers of space defined in dark woods and marble lead visitors to a porcelain VIP room inspired by Ming dynasty ceramics.
For Monte Carlo, the culture of glamour, luxury and the jet-set are manifested over three levels each with different special configurations. The lower level with a private VIP entry is reminiscent of the James Bond 007 gun barrel with a long linear space wrapped with a spiral of black marble and pink quartz stone on the walls floor and ceiling. The large middle and upper level is composed of black marble flooring with a ceiling entirely of mirror facets punctuated by islands of pink quartz stone to define the various product areas.
Our third interview is on his way! Next up is Julien Rousseau of Fresh Architectures.