In Seoul, an imposing and precious glass encasing preserves and yet reveals extraordinary treasures of fine craftsmanship: the new Dolce&Gabbana boutique at Cheongdam-dong, in the Gangnam District, is an architectural ode to the encounter between love for tradition and ceaseless innovation.
Dolce&Gabbana inaugurates an important flagship store choosing the unmistakable signature of Jean Nouvel, with whom Domenico Dolce and Stefano Gabbana had already cooperated in occasion of an exhibition staged at Palazzo della Ragione in Milan in 2009.
Created in synergy with the Ateliers Jean Nouvel studios for the architectural design and Jean Nouvel Design for the interiors, the building is located in the main luxury retail street of Seoul and is characterized externally by the evanescence of its volumes, which redesign the district’s profile.