Dolce&Gabbana unveils the launch of #DGFamily, an exclusive NFT (Non-Fungible Token) community in collaboration with UNXD, a curated marketplace for digital luxury and culture.
The #DGFamily NFT community comes with a unique ecosystem of benefits for holders across both the physical universe and the metaverse. This includes access to exclusive drops and collaborations, both digital wearables and physical products, as well as access to an exclusive slate of digital and physical Dolce&Gabbana events.
The #DGFamily community launch follows Dolce&Gabbana’s debut NFT release, Collezione Genesi, a bespoke, 9-piece collection personally designed by Domenico Dolce and Stefano Gabbana exclusively for UNXD.
Collezione Genesi was the first luxury NFT collection that involved both digital and physical works, truly bridgning the physical and the metaphysical. With #DGFamily, Dolce&Gabbana and UNXD continue to trascend the digital and physical world.
“For Dolce&Gabbana, fashion has always been a merging of worlds that are very distant from each other, and new technology has inspired the vision of Domenico Dolce and Stefano Gabbana from the very beginning. The new #DGFamily community represents the digital equivalent of one of the cornerstones of the brand’s DNA: the idea of family, a community of people who find themselves united by shared passion and values. Dolce&Gabbana is thrilled to be able to extend this idea at the basis of its history beyond the boundaries of physical reality: when technology is at the service of people and their dreams, it becomes an even more powerful tool.”
#DGFamily NFT Community
For more, sign-up to participate in Dolce&Gabbana’s forthcoming #DGFamily NFT release
