On the occasion of the fifth edition of Milano Beauty Week, an initiative promoted by Cosmetica Italia in collaboration with Cosmoprof and Esxence, Dolce&Gabbana invited the public to discover an experience that explores the most authentic codes of its Beauty universe, transforming the heart of Milan into a destination dedicated to creativity, sensory discovery and Italian beauty.
From 16 to 20 September, the brand took centre stage with a series of events designed to introduce guests to its latest beauty launches. An itinerant experience took shape around a distinctive cart dedicated to the Devotion fragrances, bringing the passion and allure that define the line to the streets of Milan.
The highlight of the event was the Grand Tour Beauty, taking place on 19 September at the Via Kramer 18 location. Conceived as a journey through Italy, the experience guided participants through different interpretations of beauty, with a series of masterclasses dedicated to the brand’s makeup and fragrances.
The experience continued at the Your Devotion newsstand on Corso Venezia 19 and at the Dolce&Gabbana Boutique on Via della Spiga 2 , where visitor could discover and try the brand’s full range of fragrances and makeup collections.
