Your Devotion: discover the new campaign and its backstage

Irina Shayk and Michele Morrone star in the new Dolce&Gabbana Beauty campaign dedicated to the brand's new fragrance

Dolce&Gabbana Beauty Fragrance | Your Devotion Campaign - Irina Shayk, Michele Morrone - 02
Dolce&Gabbana Beauty Fragrance | Your Devotion Campaign - Irina Shayk, Michele Morrone - 03

September 2026

0 min read

Passion, character and devotion come together in the latest creations by Dolce&Gabbana Beauty.
Your Devotion Eau de Parfum Intense celebrates the beauty of deep emotions, while My Lash Seduction Mascara enhances the eyes with intensity and definition.
Two new launches united by the same vision: celebrating an authentic, confident expression of femininity.

 

 

The new Campaign

Directed by Gordon Von Steiner, the campaign for Your Devotion Eau de Parfum Intense transforms Naples into the backdrop for an intense and authentic love story. Through its narrow streets, historic palaces and sweeping views over the gulf, Irina Shayk and Michele Morrone portray a bond defined by passion and complicity. Set to the iconic notes of ‘Sapore di Mare’, the campaign celebrates a love that endures through time and life’s challenges.

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The backstage

An authentic connection accompanies Michele Morrone and Irina Shayk behind the scenes of the Your Devotion Eau de Parfum Intense campaign. On the set, their natural chemistry intertwines with the story’s settings, from the apartment interiors to the evocative streets of Naples and the scenes overlooking the sea, creating a captivating and immersive atmosphere.

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Your Devotion Eau de Parfum Intense

The fragrance joins the Devotion universe introducing a new fruity gourmand signature. Juicy Sicilian melon blends with the vibrant freshness of mandarin, giving way to a luminous heart of orange blossom and gardenia. At the base, creamy vanilla milk amplifies the warmth of Madagascar vanilla, accompanied by sandalwood and oakmoss, creating a composition that is elegant, enveloping and irresistibly sensorial.
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My Lash Seduction

A new makeup experience that transforms every blink into a gesture of seduction. Enriched with Sicilian prickly pear extract, green azuki and red clover, the new mascara’s formula delivers panoramic volume, length and an instant curl that lasts for up to 24 hours. Its fibre brush separates and defines each lash individually for an intense, sophisticated result. Housed in an elegant black case with gold details inspired by the brand’s signature aesthetic codes, My Lash Seduction enhances the eyes’ natural beauty with a magnetic, long-lasting effect.*

 

*Clinical/instrumental test

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Eye Style Studio

Discover your signature eye look with Dolce&Gabbana Beauty Eye Style Studio. Try On the different mascaras to find your perfect match and complete your eye look with the iconic shades of the Ever Icon Eye Palette.

New expressions of Devotion

The Devotion beauty universe expands with two new creations: the fruity gourmand fragrance Your Devotion Eau de Parfum Intense and My Lash Seduction Mascara.

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