Puglia: where History and Nature take centre stage

From Alberobello and Ostuni, to Borgo Egnazia and Pettolecchia La Fortezza. Explore the incredible locations that provide the backdrop for Dolce&Gabbana's prestigious Alta Moda, Alta Sartoria, and Alta Gioielleria events.


July 2023

0 min read

The future of Dolce&Gabbana’s luxury sets sail on a captivating journey, interwoven with the inspiring locations that shape it. As they follow these paths, they embrace the finest each location has to offer, pausing to immerse themselves in shared details, emotions, and narratives. This extraordinary experience unfolds during the 2023 Alta Moda, Alta Sartoria, and Alta Gioielleria events, carefully curated to premiere in three remarkable locations in Puglia – all made possible through the esteemed sponsorship of the Apulia Region (Patrocinio della Regione Puglia) and Pugliapromozione.


An enchanting village

Tracing its roots back to the Roman Empire, the ancient history of Borgo Egnazia unveils itself. In the 1st century BC, Via Egnazia was constructed, creating a vital connection between the Adriatic and Aegean Seas and eventually leading to the Black Sea. This significant route opened pathways to the East.


Nestled amidst the enchanting landscapes of Puglia, Borgo Egnazia finds itself embraced by the lush green hills of Valle d’Itria and the azure Adriatic Sea. Drawing inspiration from the quaint Apulian villages, the architecture of this structure mirrors their charming shapes, colours, and intricate details. The sight of sprawling olive groves, pristine white dry-stone walls, the mesmerising play of sunlight, and the countless shades of beige and brown that define this captivating region leave visitors spellbound.

Alberobello, a Unesco world heritage site

More commonly known as “the city of trulli,” Alberobello is nestled on a hill in the Itria Valley. Once called “Silva Arboris Belli” (“Forest of the Beautiful Tree”), which evolved into its current name, Alberobello.

Although scattered across the surrounding countryside, it is here in this location that the trulli have their highest concentration (around 1,500 of them). Their presence gives the small Apulian town a unique appearance, leading it to be recognized as a UNESCO World Heritage Site in 1996.

The Monti district is the most populated area with these traditional dwellings. Here, visitors from Dolce&Gabbana experience the authentic Apulian folklore and traditional artisan shops along Via Monte Nero. This journey immerses them in the culture, flavors, sounds, and scents of this land, just as unique as the Alta Moda creations.

Ostuni: The White City

Nestled between Valle d’Itria and Alto Salento, the enchanting Ostuni rises, renowned worldwide as the “White City.” This dazzling hue dominates the entire ancient core, adorned entirely with lime whitewash, which, according to legend, was believed to repel enemies arriving from the sea, blinding them with its brilliance.


The historic centre of Ostuni, lovingly referred to as “Terra” by the locals, clings to the steep slopes of a hill and is encircled by ancient walls and watchtowers dating back to the Messepi, an ancient population that founded this magical place as early as 1000 B.C. Within its captivating maze of courtyards, small squares, narrow staircases, and winding streets, Piazza della Libertà stands out as the vibrant heart of Ostuni, crowned by the Column of Sant’Oronzo, a symbol of the city’s devotion to its patron saint.


Dolce&Gabbana parades its collection in this very square, paying homage to Ostuni—an authentic open-air stage that is as unique as each Alta Sartoria creation.

Amidst the olive trees of Pettolecchia, the Fortress

In the picturesque location of Pettolecchia La Fortezza, a marvellous expanse of olive trees stretches all the way to the coast. Unlike other farms in the region, which serve solely as agricultural centres, Pettolecchia La Fortezza stands out with the presence of a fortress, as implied by its name. Dating back to 1450 and recently restored, this building once stood as a guardian against sea threats such as brigands and pirates.


With its robust and imposing architecture, featuring square shapes, the fortress exudes a powerful allure, reminiscent of ancient gymnasiums where athletes and heroes of Magna Grecia, of which Puglia was an integral part, would train. The fortress’s timeless charm of the castle, the fragrance of wild myrtle, the majestic presence of olive trees, and the gentle sea breeze nearby creates an unparalleled ambiance, perfectly complementing Dolce&Gabbana’s Alta Gioielleria vision.

Experience the essence of
Dolce&Gabbana Alta Moda in Puglia