From 2006 to today, The One fragrance family embodies the essence of refinement and elegance. To mark its twentieth anniversary, Dolce&Gabbana entrusts the refined lens of Mert Alas with translating this legacy into powerful imagery: Madonna, a generational icon, and actor Alberto Guerra are the faces of a new campaign that rewrites the rules of seduction. Two new fragrances join the narrative, inviting discovery of a universe where inner beauty is reflected in an irresistible aura—capable of captivating every gaze without the need for words.
This is a carousel with slides that move either left or right. Some images have a zoom button that lets you expand the carousel. Use next and previous buttons to navigate the slides and use the X to close the carousel when it is expanded.
The Campaign
Set to the notes of ‘La Bambola’, the iconic song by Patty Pravo, reinterpreted by Madonna in an exclusive Italian version, a boundless game of seduction comes to life, where every moment vibrates with tension and allure.
The new campaign unfolds as a night transformed into a stage of emotions, wrapped in a misterious atmosphere and interwoven with echoes of 1970s Italian neorealist cinema.
At the center of the scene stands Madonna: a strong, confident, determined woman. She breaks conventions and boldly rewrites the rules of seduction with charisma and audacity. Every gesture is magnetic; every whispered word becomes a promise that ignites the imagination.
Between jealousy and passion, the tension culminates in a passionate kiss, sealing the union of the two protagonists.
The One Eau de Parfum Intense
Created by master perfumer Quentin Bisch, The One Eau de Parfum Intense reveals a bold and sensual interpretation of the original olfactory creation. The fragrance opens with an explosion of vibrant pink pepper, meeting the luminous notes of mandarin and blackcurrant to deliver bright, sophisticated nuances. At its heart, an opulent jasmine bouquet unfolds with elegance and femininity, while the creamy base of vanilla blends with rich amber accords, enveloping the senses in refined warmth. A magnetic evolution, designed for a woman who loves to stand out and leave a lasting impression.
The One for Men Parfum
Signed by Vice President Perfumer Jean-Christophe Hérault, The One for Men Parfum introduces a spicy amber dimension to the collection, enhancing the signature notes of the original Eau de Parfum with an even more sensual and sophisticated touch. Black pepper, nutmeg and Tarocco orange open the fragrance with a vibrant burst that lends a contemporary edge, while labdanum, combined with patchouli and clary sage, shapes a woody-aromatic heart that adds character and modernity. In the base, the smoky sweetness of tobacco intertwines with the warm facets of vetiver and an amber accord, elevating the entire olfactory composition.
New Design
The packaging reflects the essence of the two new fragrances: the bottles feature clean, linear silhouettes, finished with an elegant cap—golden for her and brown for him.
Twenty years after its debut, the story of The One opens a new chapter: a bold campaign and an olfactory legacy that continues to reinvent itself, transforming each fragrance into a timeless icon.
Find your Aura
Each of us radiates a unique Aura.
Dolce&Gabbana The One: a new chapter
Charisma and personality come together in two creations that tell a story of twenty years of timeless elegance: The One Eau de Parfum Intense and The One For Men Parfum.
