Dolce&Gabbana Beauty unveils the Devotion Experience, a new immersive adventure on Roblox, one of the world’s leading gaming and creative platforms for younger generations.
Conceived to turn the fragrance narrative into an interactive adventure, the experience takes users into the heart of a captivating virtual Naples. Cobblestone streets, historic buildings and views over the Gulf provide the backdrop for a journey of discovery, inviting users to explore the values and creative world of the Devotion Collection through the language of the digital realm.
The island unfolds as a progressive journey. Through missions, challenges and interactive activities, players collect resources, unlock new areas and contribute to the expansion of the virtual world, enjoying an engaging experience that evolves step by step.
Completing the experience is the opportunity to customize avatars with accessories inspired by Dolce&Gabbana’s distinctive aesthetic. This detail strengthens the connection between the physical and virtual worlds, transforming Roblox into a new space for expressing the brand’s style.
Discover the new interactive adventure
A new way to experience the fragrance. Dolce&Gabbana Beauty transforms the world of Devotion into an interactive adventure centered on discovery and creativity.
