La via della Seta: Dolce&Gabbana at CIIE 2020

The charm of a distant and ancient history finds ample space at CIIE


November 2020

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Following the great success of the 2019 edition, Dolce&Gabbana renews its participation in the China International Import Expo (CIIE) 2020 from November the 5th to 10th.


Dolce&Gabbana, which has always been an ambassador of Made in Italy in the world, will be present at the fair as one of the selected exhibitors of international luxury with a stand which recalls at first sight a typical Italian square in celebration: the characteristic lights, symbols of joy and tradition, will frame the creations of the brand and the stations of the Italian artisans at work.


A further tribute to the prosperity of the two countries, to the circumnavigation of the first travellers and exchanges that characterized their journey on the Silk Road is the Scarf Collection that bears its name, launched in January 2020 to commemorate the fiftieth anniversary of diplomatic relations between Italy and China, and which will find ample space at the CIIE.

The charm of a distant and ancient history: The Silk Road Scarf Collection tells the story of scarves and this precious timeless fabric, poised between art and the boundless beauty of subjects painted entirely by artists’ hands. A tribute from Dolce&Gabbana commemorating the 50th anniversary of Italian and Chinese diplomatic relations.