Dolce&Gabbana takes part in the fourth edition of the China International Consumer Products Expo (CICPE) with a focus on strengthening ties with Chinese consumers, promoting extensive Sino-Italian economic and cultural exchanges, and showcasing the diverse facets of a luxurious lifestyle.
Once again, the brand opts to uphold Italian heritage and pay homage to its DNA by creating an elaborate exhibition space. Bathed in the enveloping glow of gold, the booth is segmented into six display areas – Design and Beauty, Fashion and Accessories, Watches and Jewelry – showcasing Dolce&Gabbana’s classic aesthetic through a multidimensional lens.
The fourth edition of the CICPE focuses on exploring new products, emphasizing their communicative impact, and promoting their launch through the immersive setup of the stand. Dolce&Gabbana indeed provides visitors with an engaging and innovative experience to discover Italian beauty through the new Devotion collection of perfumes and makeup, adorned with the iconic Sacred Heart, and the new Casa collection featuring products from the Leopard and 24K Gold collections.
In the Spring/Summer 2024 collections by Dolce&Gabbana, the essence of the brand’s exclusive sartorial technique takes centre stage. Both men’s and women’s attire exude the esteemed craftsmanship of Fatto A Mano Italian tradition, epitomized by opulent materials, elegant lines, and a palette of refined hues.
In April 2024, the brand inaugurated the exhibition “From the Heart to the Hands: Dolce&Gabbana” at Palazzo Reale in Milan and, simultaneously, joined the CICPE in Hainan, China, to share Italian craftsmanship and creativity with the Chinese market. Though separated by oceans and continents, there are universal values and passions capable of opening a new chapter in Sino-Italian exchanges and interactions.
Andrea Fasola, President and CEO of Dolce&Gabbana for the APAC region, states: “Since 1984, Dolce&Gabbana has celebrated beauty in all its forms and expressions.” Remaining true to the uniqueness of Made in Italy, Dolce&Gabbana looks forward to exploring new opportunities at the CICPE, strengthening enduring and visionary ideas, and conveying Italian craftsmanship through a contemporary language.
