New ADV Campaign SS26 featuring Lee Sung Kyung and Jung Haein

A story where every frame speaks of authenticy

March 2026

0 min read

Dolce&Gabbana unveils the new Spring/Summer 2026 Campaign, starring South Korean actress and model Lee Sung Kyung alongside Global Ambassador Jung Haein.

Suspended in Time

Lee Sung Kyung expresses her romantic nature and sensual charm with a relaxed attitude and a touch of irreverence. Playing with the pieces of her wardrobe, she naturally manifests her identity. Femininity merges with masculine codes, day dissolves into night, and the everyday is elevated into the unexpected, shaping a bold, distinctive universe where possibility knows no bounds.

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Confindence and Ease

Jung Haein poses immersed in a play of reflections and chiaroscuro that highlights his charisma. Summer meets and blends into an essential Italian aesthetic, where the pyjama takes center stage and steps out of the bedroom, blurring the lines between indoor and outdoor, and offering a personal and authentic approach to style.

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