The art of the Barber

The upmarket area of Mayfair, and in particular New Bond Street have a rich heritage in menswear tailoring, being the destination for the London male elite’s sartorial needs for centuries. It is therefore no surprise that Dolce&Gabbana has chosen this location to open their first boutique entirely dedicated to tailoring.

With an eye to British traditions in terms of location, but with the fashion firmly anchored to Sicilian sartorial heritage and the look synonymous with the brand’s DNA, the Dolce&Gabbana boutique is a little corner of old world Italy in London.

Within this stunning boutique, furnished with fine materials and a modern finishes, there is a hidden gem that only few have had the privilege to discover. As well as fine fabrics and Italian tailoring traditions, Dolce&Gabbana has brought to London the art of the Italian barber in a one of a kind old world barber shop located within the menswear boutique.

The experience is one of a kind, where the traditional grooming rituals which have taken care of the hair and skin of so many gentlemen in the past, meet with Dolce&Gabbana style and that instantly recognizable Italian kindness and warmth.

Watch Matthew Zorpas, a contemporary gentleman and blogger experience the highest form of pampering at the Dolce&Gabbana Barber Shop in the New Bond Street Boutique in London.