Augmented Reality: Dolce&Gabbana at CIIE 2020

A unique and innovative showcase that enhances the encounter between two cultures

Following the great success of the 2019 edition, Dolce&Gabbana renews its participation in the China International Import Expo (CIIE) 2020 from November the 5th to 10th.

Dolce&Gabbana, which has always been an ambassador of Made in Italy in the world, is present at the fair as one of the selected exhibitors of international luxury with a stand which recalls at first sight a typical Italian square in celebration: the characteristic lights, symbols of joy and tradition, frame the creations of the brand and the stations of the Italian artisans at work.

The Dolce&Gabbana stand at the CIIE gives both visitors and online users the opportunity to immerse themselves in the universe of the brand, thanks to interactive digital experiences including augmented reality and a dedicated mini-program: a unique and innovative showcase that enhances the encounter between two cultures, between tradition and innovation.

Through the mini-program, visitors can scan Fall-Winter 2020 products present at the Dolce&Gabbana stand, allowing them to access videos directly from the runway.

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