The project

The "family" is a fundamental value for the Dolce&Gabbana brand.This project brings together the most beautiful family portraits sent by people who become the subjects of an online photo album dedicated to families around the world.

People can upload photos of their family from their Facebook profile or from their computer.They can add the Dolce&Gabbana logo, thus playing with the mood of the brand's communication campaigns.

The photos should depict the family, in all its nuances, with generations of today and yesterday, from the twentieth century to the present day.People do not necessarily have to be wearing Dolce&Gabbana clothes but, in terms of pose, affinity and context, the portraits must be in line with the mood of the "Dolce&Gabbana-style" family as recounted in recent seasons through the communication campaigns.